Would you start a business in the middle of a global pandemic?!
‘Best of luck (in these times)’…they said aloud or silently in their heads! Having incorporated the business in early February, we then changed our job titles on LinkedIn and gained overwhelming support and encouraging words from our amazing network. (Thank you so much for that.) Our venture sparked interest from colleagues, peers and friends alike and it was exciting to see the huge volume of traffic flow through the newly launched Cast website. Although we got heaps of support, we gulped because we knew the spread of Covid-19 was gaining momentum around the world and the UK response was beginning to look uncertain. It was a sobering moment because navigating an existing solid business through a global pandemic is one thing, but to start a new one, could be the craziest and daftest idea we’ve ever had! When our Prime Minister addressed the nation and shut the